January 25th, 2020
This case study is currently under construction but here’s the brief…
The Situation
Patch Media’s user base consistently complains that the site is too hard to navigate.
The Task
Gain a deeper understanding of how Patch user navigate across our product ecosystem and identify trends for site traffic.
The Action
Extensively document possible user flows from the core product, Article Pages (On-Platform & AMP), to identify navigation issues and validate design solutions with Google Analytics, using data from Behavior Flow.