¡bendiciones!
(づ ᴗ _ᴗ)づ♡
I’m Gabrielle Feliciano (she/her/ella), a product design strategist who asks hard questions, synthesizes quickly, and isn’t afraid to address ambiguity.
I design clarity into complex enterprise products, taking ownership of high-risk UX and making it usable, credible, and shippable. I prioritize transparency, trust, and risk reduction — driving outcomes that help teams move forward with confidence.
recent work
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Validating a Scalable Reporting & Analytics Experience
June 2025 | Shipped
Led enterprise UX research to identify reporting and analytics as a high-impact pain point, defining core usability issues and guiding redesign priorities for a complex, data-heavy experience across legacy systems.
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Diagnosing and Correcting a Failed Enterprise Home Experience
March 2025 | Shipped
Took ownership of UX direction for a failing enterprise dashboard, leading interaction and hierarchy improvements, guiding prototyping, and validating changes through usability testing to achieve measurable gains in efficiency and user satisfaction.
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De-Risking a Virtual Card App MVP for Multi-Market Expansion
May 2024 | Shipped
Inherited an externally designed MVP, identifying critical usability and accessibility gaps, leading UX improvements informed by research and testing, and supporting evidence-based decisions to prepare the product for international expansion.
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Modernizing a Legacy Enterprise Platform with AI
January 2022 - March 2024 | Shipped
Led research and design work to define scalable UX principles and interaction patterns across legacy enterprise systems, delivering artifacts that aligned product, design, and engineering teams around modernization priorities and future direction.