Gabrielle is an experience designer and researcher focused on strategy and growth.
Gabrielle is the sole founding experience researcher for a large B2B fintech organization and she previously led responsive web and native mobile design for global enterprise expense management.
Featured Work
From Lagging App to Scalable Platform: Driving $2M Investment & 100% Growth YoY
As Lead Designer, I defined the 5-year mobile vision, secured $2M in funding, and aligned cross-functional teams around 3 strategic initiatives: seamless access, improved expense management, and faster time to spend. Together, these efforts migrated 80% of total enterprise users from response web to native mobile and increased MAU by 300% (100% YoY)
90% of Users Validated Trust & Desirability: Enabling Launch with 2 Global Banks
As Lead Researcher, I drove the end-to-end research and design strategy, including go-to-market validation, usability testing, and sales enablement design. This work secured early adoption with HSBC Australia and Westpac, validated through testing hundreds of users across 5 regions, where 85% rated the app engaging and trustworthy.
